festivals

The La Niña Effect on Winter 2024: A Season of Extremes

The La Niña phenomenon is strongly influencing the winter of 2024, and it is expected that it will be colder, wetter and less predictable in the different parts of the world. This is the part of the ENSO cycle and is characterized by cooler than usual sea surface temperatures in the central eastern Pacific Ocean. Regional Impacts in Winter 2024 North America: Northern U.S. and Canada: You...

How Gen Z is Redefining Consumer Behavior

The next generation also referred to as Generation Z, the people born between mid 90s and early teens of the current century, is changing the way consumers behave. Their beliefs and expectations are revolutionizing how brands engage and create, and their experiences are shaped entirely by digital technology. Who Is Gen Z? Gen Z is now a significant global population of over 2 billion. It is...
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Diwali: The Festival of Lights and Joy

Diwali, which is also called Deepavali, is one of the most popular holidays in India and for people of Indian origin. This is why...

Celebrating Dhanteras: The Festival of Wealth and Prosperity

Dhanteras or Dhanatrayodashi is the first day of Diwali festival. It is being observed during the Krishna Paksha on the 13th lunar day of...